How DripIV increased paid traffic and increased quality leads from social media ads with BoldMD
THE
PROBLEM
- Intense competition in the California market.
- Challenge with paid social ads.
- Cost per conversion was too expensive.
- Difficulty in measuring revenue compared to ad spend.
THE
SOLUTION
- Conducted their audit of paid social ads.
- Implemented a revenue tracking system to measure ROI.
- Set up conversion tracking to identify ad-generated conversions.
- Developed an ROI metrics plan.
- Created new audiences to split test ad performance.
- Increased overall conversion rates.
THE
RESULTS
Increase in users
1
%
Increase in conversions from social media
1
%
Increase in clicks from paid search
1
%
Increase in conversions over 3 months
1
%
- Achieved a well-managed metric system delivering ROI across all platforms.
- Positioned the client’s business more competitively against their rivals.
