How DripIV increased organic traffic and paid traffic and increased leads from social media with BoldMD
THE
PROBLEM
- Intense competition in the California market.
- Challenge with Google Ads:
- Cost per conversion needed optimization.
- Difficulty in measuring ad effectiveness compared to ad spend.
THE
SOLUTION
- Conducted an audit of their Google ads.
- Implemented a metric system to measure ROI.
- Set up conversion tracking to identify ad-generated conversions.
- Developed an ROI metrics plan:
- Aimed to reduce the cost per conversion.
- Increased overall conversion rates across Google ads, Facebook ads, social media, and SEO.
THE
RESULTS
Increase in users
1
%
Increase in conversions from social media
1
%
Increase in clicks from paid search
1
%
Increase in conversions over 3 months
1
%
- Achieved a well-managed metric system delivering ROI across all platforms.
- Improved paid keyword rankings.
- Enhanced organic keyword rankings.
- Positioned the client’s business more competitively against their rivals.
